[2], Handler was born Ruth Marianna Mosko in Denver, Colorado, to Polish-Jewish immigrants Ida Mosko (née Rubenstein) and Jacob Mosko. ", This page was last edited on 14 January 2021, at 17:05. Because of the influence, the doll line has also inspired Barbie clubs, TV shows, games, and many other forms of media. Once home, she reworked the design of the doll and named her Barbie after the Handlers' daughter, Barbara. Mattel Corporate History. Ruth Handler Co-owner of Mattel Inc. Informing immigration officials that he was a blacksmith, he was sent to Denver, the center of the railroad industry. This is an interview with Mattel founders Elliot & Ruth Handler.R.I.P. It was named Barbie, after her daughter. No Result . Educator Copy. At the time, there were very few options for breast prosthesis. Barbie was introduced to the world at the American Toy Fair in New York City. Ruth Handler suggested that he start doing this commercially and they began a furniture business. Die Ken-Puppe wurde nach Handlers Sohn benannt und zwei Jahre nach Barbies Debüt vorgestellt. View All Result . "- [4] Her husband decided to make their furniture out of two newfound types of plastics, Lucite and Plexiglas. She died in California from complications of surgery for colon cancer on April 27, 2002, aged 85. Add to Collection . Add to Cart for purchases and permissions. She declared that children are more interested in their futures than the present moment. Ruth Marianna Handler (née Mosko; November 4, 1916 – April 27, 2002) was an American businesswoman and inventor. This allows the doll to reflect the diverse range of bodies her collectors may have. A film was made by the same name in 1987, crediting Ruth as a writer. Ruth Handler was an American businesswoman and inventor. Share. She was married to Elliot Handler. The Lilli doll was a representation of the same concept Ruth had been trying to sell to other Mattel executives. A History of Barbie Television Advertising from Slate. Ida Mosko, Handler’s mother soon became ill after giving birth to her. She was born in 1916 in Denver, Colorado. However, what elevated Mattel into an American staple was the inventiveness of Ruth herself. Ruth moved to Los Angeles, California in 1938 with her husband Elliot Handler. The NEARLY ME® forms were a unique and revolutionary addition to the prosthetic market. She was the founder and president of the world's largest toy company, which at its peak had 18,000 employees and annual sales of over $300 million. Ruth Handler worked as the sales force for the new business, landing contracts with Douglas Aircraft Company and others.[4]. She was born in 1916 in Denver, Colorado. Subseries E, Financial records (#27.10-29.2), consists of Mattel Inc., financial statements, balance sheets, and other records, 1943-1955. She was credited as a writer of the 1987 film Barbie and the Rockers: Out of this World. Add to Cart. What began as a picture frame manufacturing company slowly transformed into a toy company when its creators began crafting dollhouses out of wooden scraps. 1 2 3. The case details the entrepreneurial journey of Ruth Handler (1916-2002), one of the most well-known female entrepreneurs in the post-war United States. [6] In 1978, Handler was charged with fraud and false reporting to the Securities and Exchange Commission. She was a writer, known for Detective Barbie: Mystery of the Carnival Caper (1998), Barbie: The Princess & the Popstar (2012) and Barbie (1991). In 1976, Ruth Handler founded her second business, NEARLY ME® Inc. She created the first breast form that specifically fit the right or left side of the body, came in familiar bra sizes and followed the natural slope of the actual breast. She wanted to produce a three-dimensional plastic "paper doll" with an adult body and a wardrobe of fabric clothing, but her husband and Mr. Matson thought parents would not buy their children a doll with a voluptuous figure. Her husband Elliot Handler and his business partner Harold "Matt" Matson formed a small company to manufacture picture frames, calling it "Mattel" by combining part of their names ("Matt" and "Elliot"). Fourteen years later, Ruth would introduce Barbie Millicent Roberts, better known as “Barbie” to the world. This sparked Ruth's vision to create a 3-D doll for girls to play out their dreams. Find sites dedicated to the creator of the Barbie doll, Ruth Handler. While the Handler family was vacationing in Europe, Ruth Handler saw the West German Bild Lilli doll (which was not a children's toy, but rather an adult gag gift) in a Swiss shop and brought it home. [3] Up until that point, there was a lack of dolls for girls who were old enough to comprehend the basic concepts of being a teenager and adulthood. She would play with them as if they were grown ups, rather than children her own age. Ruthton Corp. went on to produce many new products, though mostly without the help of Ruth herself. Later, they began using scraps from the manufacturing process to make dollhouse furniture. Other sources found in Biography in Context: "Ruth Handler." Ruth Handler 1916-2002Barbie is the Best Doll Ever. This doll was different than the baby-like dolls the girls would play with during this time, and Ruth was inspired. After Barbie was invented and the Handlers died, their impact is still felt by many. Being an attentive mother, Ruth soon realized that children frequently preferred to be adults when playing. "She took a course in industrial design, met a boy on the same course and married him..." The other articles did not indicate that she earned a college degree - which would usually be the case had it happened. In 1970, Ruth Handler was diagnosed with breast cancer. In 1959, Ruth revealed her new doll at the New York toy fair. 25.02.2020 - Mattel, Inc. (NASDAQ: MAT) today announced the creation of the Ruth Handler Mentorship Program for Women in Toys, Licensing, and Entertainment (WIT). Handler was the co-founder of … Ruth Handler died in 2002, at the age of 85, due to a complication during surgery to treat colon cancer, but her legacy has lived on. Handler, Ruth (04 November 1916–27 April 2002), businesswoman, was born Ruth Mosko in Denver, Colorado, the daughter of Jacob Joseph Mosko (né Moskowicz), a blacksmith, and Ida Rubinstein. Advertisements are still played by channels with a younger audience and the impact Barbie has had is immeasurable. Ruth Handler (4. —Ruth Handler. At first, Barbie was received with skepticism by the industry, but Ruth persevered. 2012-11-09 18:31:01 2012-11-09 18:31:01. Handler was the co-founder of Mattel, a company that manufactures a variety of popular toys. A modified radical mastectomy was performed to save her life, but Ruth was not content to live with the new deformation. Ruth Handler (November 4, 1916–April 27, 2002) was an American inventor who created the iconic Barbie doll in 1959 (the doll was named after Handler's daughter Barbara). "Barbie in" LIFE": The Life of Barbie. She designed and constructed a realistic breast prosthetic called the Nearly Me. This gave Ruth the idea to craft an adult doll that was not paper, like all the others, but three dimensional. Ruth Handler quotes and quotations, quotes by Ruth Handler. This can be seen in the history of Barbie's clothes, in her various "face lifts" that suit the times, in her professional, political, and charitable endeavors, and more recently, in the multi-culturalizing of her product line. Ruth Handler was born on November 4, 1916 in Denver, Colorado, USA as Ruth Marianna Mosko. Share English PDF. She founded the toy company Mattel with her husband Elliot, and together they developed it into a global multinational after launching the iconic Barbie doll in the 1960s. The Barbie doll is still one of the most famous and profitable toys for young girls in America and around the world. Ruth Handler Quotes (11 Quotes) The doll had an adult shaped body, the thing that I had been trying to describe for years, and our guys said it couldn't be done. The Handler's vision to provide teenager and preteenager-like dolls was massively influential and is still relevant in 2020. Along with co-founding the renowned toy company Mattel, woman inventor Ruth Handler also designed … Then, in 1959, the first Barbie doll-named after Ruth's daughter-made its debut at New York Toy Fair. Handler was diagnosed with breast cancer in 1970. [3] She married her high school boyfriend, Elliot Handler, and moved to Los Angeles in 1938. She had a modified radical mastectomy, which was often used at the time to combat the disease, and because of difficulties in finding a good breast prosthesis, she decided to make her own. After investing heavily in advertisements that ran during The Mickey Mouse Club, sales of the Barbie doll elevated Mattel to levels of success beyond both Ruth’s and her husband’s wildest dreams. Being a motivated and inventive woman, Ruth decided to build her own. Educator Copy. Ruth Handler received her primary education in Denver. View All Result . She was the youngest of the ten children born to Jacob and Ida Mosko, the Polish immigrants. Currently, the Barbie doll, through the Barbie Fashionistas line, comes in several body types, skin tones, and hair styles. Asked by Wiki User. [5] Barbie debuted at the New York toy fair on March 9, 1959, but was not an immediate success. Ruth Handler Barbie Doll Invention. The company's first big-seller was the "Uke-a-doodle", a toy ukulele. However, Jack Ryan took the credit as the designer. Ruth Handler undeniably invented an American icon that functions as both a steady cynosure for girls' dreams and an ever-changing reflection of American society. Ruth Handler became more famous due to the invention of the most famous of all and the first of its kinds ‘Barbie doll’, which she called as her ‘dream doll’. Even though he’s a busy executive, Richard Handler makes sure that he offers advisement in areas where it is needed and valued. The fully formed plastic doll could wear clothing made from real fabric, rather than the ill-fitting paper clothing used for traditional dolls. Handler noticed that in such play, children would act out future events, rather than the present. Her father, Jacob Mosko, arrived at Ellis Island in 1907. Mattel Inc. was created by Ruth’s husband Elliot Handler and his partner Harold Matson in 1945. Ruth Handler, famously known for the invention of the iconic Barbie doll, was once president of the Mattel Inc. toy manufacturing company. Ruth Handler was the mastermind behind the creation, marketing, and sales of the Barbie doll, first sold in 1959. Barbie, in full Barbara Millicent Roberts, an 11-inch- (29-cm-) tall plastic doll with the figure of an adult woman that was introduced on March 9, 1959, by Mattel, Inc., a southern California toy company. What was Ruth Handler's Education? Though the Handlers took a more hands-off approach to their company's business practice after resigning, they continued to create new ideas. In 1997, Ruth was inducted into the Junior Achievement U.S. Business Hall of Fame. 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